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  • 1894

    Mr. Narcís Mascaró Marcé was born in 1894 in a business family dedicated to wine tradin¡g. He was the middle of the five children of Mr. Antoni Mascaró Castellet and Mrs. Josefa Marcé Miret.

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    He was studying in Switzerland with his older brother, Josep, a wine merchant in Lausanne, when his father died in 1919 and he decided to return to Vilafranca del Penedès, his hometown. The family business became Mascaró Widow & Sons, as it can be seen in the list of wine exporters that appears in the first issue of the PENEDÈS Magazine, published on January 6, 1919.

  • 1929

    That same year, Mr. Narcís married Mrs. Maria Carbonell Juliachs. The couple had three children: Montserrat, Ma Rosa Ma and Antoni, who was born in 1928. Once married, in the 20\'s, Mr. Narcís became independent of the family business but he continued with the wine and spirits trade activity and he owned a alcohol distillery in Vilafranca del Penedès and offices in Vilafranca del Penedès and in Barcelona (Spain).

  • 1940

    That year the family moved to the modernist style house acquired at Casal Street. In the same building they installed the distillery. It was then that they also bought the \"Mas Miquel\" vineyards estate.

  • 1946

    In 1946 Mr. Narcís started trading products under MASCARÓ brand. The first products that arrive to market were a cava, a brandy and an orange liqueor. At that time Mr. Antoni Mascaró, his son, started studying chemistry at the Industrial School at Barcelona. This training allowed him to study in greater depth the process of distillation. He specialize in this job and he became a master.

  • 1960

    Montserrat Mascaró was born at 1960, the result of the marriage of Mr. Antoni Mascaró and Mrs. Àfrica Alemany. In that year the new facilities outside Vilafranca del Penedès began to work. Gradually the activity of producing spirits and liquours moved to these facilities which today is home to the cellar, wine distillery and brandy aging zone.

  • 1966

    In 1966 Mr. Antoni Mascaró Carbonell succeeds his father in the company management. The renewed commitment and passion he feels for the profession led him to customize and expand the range of producted products produced. In those years the company began to export outside Spain.

  • 1988

    In 1988 Mrs. Montserrat, Mr. Antoni Mascaró\'s daughter, joined the company. Her studies in Agricultural Engineering and the work day by day with her father make her gains insights into products development and the company in general.

  • 1994

    In 1994 Mr. Antoni and her daughter Mrs. Montserrat initiate a process of rebranding of all products and they develop the Mascaró symbol. In 1997 Mr. Antoni Mascaró suffers serious health problems, which means that his daughter is at the forefront of the management of the company. Today and after the death of Mr. Antoni Mascaró in 2007, the company remains fully familiar.